Boar’s Head Brand® Introduces New Category with Boar’s Head Hummus

– Sarasota, FL

Company Offers Four All Natural and Gluten Free Hummus Varieties 

Boar’s Head Brand®, one of the nation’s leading providers of premium delicatessen products, proudly introduces new Boar’s Head Hummus. The new line of gluten free and all natural hummus is available nationwide starting this month. Boar’s Head launches the line with four delicious varieties comprised of Traditional, Roasted Red Pepper, Roasted Pine Nut and Roasted Chipotle Pepper Hummus.

“With a portfolio of more than 500 products, including delicatessen meats, cheeses and condiments, we are thrilled to add a new category with the introduction of our delicious hummus,” said RuthAnn LaMore, Director of Communications for Boar’s Head. “Each flavor offers a unique twist on a family favorite, while never compromising on quality.”

Each of the new Boar’s Head hummus products work perfectly as a mid-day snack or as part of a main dish. Boar’s Head inspires foodies to try a new recipe with every flavor:

  • Traditional Hummus expertly blends steamed chickpeas with a hint of garlic and tahini for an authentic Middle Eastern taste. For lunch try the Traditional Hummus and Ovengold® Turkey Hoagie recipe, a delicious combination of hummus, Boar's Head Ovengold Turkey Breast and Smoked Gouda Cheese.  
  • Roasted Red Pepper Hummus is the perfect mix of sweet and spicy. Served with dipping ingredients like crudité or pita bread, it is the ideal snack to get any party started. To create a delectable meal, pair Roasted Red Pepper Hummus with pita slices, fresh vegetables, and turkey to make a Roasted Red Pepper Hummus and Ovengold Turkey Pita Sandwich.    
  • Roasted Pine Nut Hummus combines traditional all natural, gluten free hummus with aromatic roasted pine nuts and fresh seasonings for a delightful, savory snack. Try creating this Flatbread with Roasted Pine Nut Hummus in the kitchen for a gourmet treat made in less than 15 minutes.    
  • Roasted Chipotle Pepper Hummus is carefully crafted to offer a full, robust taste. Steamed chickpeas are infused with chipotle peppers, roasted garlic and tahini, and topped with chipotle peppers in adobo for a burst of flavor that will make your taste buds sing. Create a new twist at meal time with the Chipotle Hummus Turkey Salad, mixing this full flavored hummus with the classic taste of Ovengold Turkey Breast.

Like all Boar’s Head premium products, all four hummus flavors contain no fillers, no by-products, no artificial colors or flavors, no gluten, and zero grams of trans fat per serving.

Boar’s Head Hummus is available at select supermarkets, gourmet stores and fine delicatessens nationwide. For more information about Boar’s Head and the new hummus line, please visit boarshead.com, like us on Facebook, facebook.com/boarshead and follow us on Twitter @Boars_Head.

About Boar’s Head Brand® 
Founded in 1905, Boar's Head Brand® has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar's Head meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat from partially hydrogenated oils. For more information, visit www.boarshead.com or www.facebook.com/boarshead.

MEDIA CONTACTS:
Elizabeth Ward
Boar’s Head Brand®                                                
Tel: (941) 955-0994  
Email: elizabeth.ward@boarshead.com 

Melanie Buford                                
FleishmanHillard on behalf of Boar’s Head Brand®                                      
Tel: (212) 453-2174        
Email: melanie.buford@fleishman.com