Boar's Head Offers Solutions to the USDA Dietary Guidelines Sodium Reduction Recommendation
January 31, 2011 – Sarasota, Fl
Boar’s Head maintains its “Assault on Salt” with more than 20 lower sodium meats and cheeses*
Boar's Head, one of the nation's leading manufacturers of premium delicatessen meats and cheeses, is proud to support the United States Department of Agriculture (USDA) recommendation that Americans should reduce their daily sodium intake.
Boar’s Head offers more than 20 lower sodium deli meats and cheeses that pack great flavor without a wallop of sodium. These include the new Black Forest Brand 25% Lower Sodium Smoked Ham, as well as some of the brand’s most popular products, such as Branded Deluxe 42% Lower Sodium Ham, Golden Classic®42% Lower Sodium Oven Roasted Chicken Breast and No Salt Added Natural Swiss Cheese.
“At Boar’s Head, we recognize the important role sodium plays in one’s diet and we support the USDA’s recommendation for reduced sodium intake,” said RuthAnn LaMore, Director of Communications at Boar's Head. “We have always been committed to providing families with healthy, nutritious eating choices that don’t compromise on flavor. That’s why we offer an extensive portfolio of great tasting lower sodium deli meats and cheeses.”
Most Americans eat almost twice the recommended limit of salt each day. Diets high in salt increase blood pressure, which is a factor in heart attack and stroke, the nation’s leading causes of preventable death.
“Salt is an acquired taste,” adds Alyse Levine, Registered Dietitian and Nutrition Advisor to Livestrong. “As such, sodium habits can be changed over time. By opting for Boar’s Head lower sodium meats and cheeses, Americans can enjoy the food they love without the extra salt and without compromising taste or quality.”
Boar’s Head was the first deli meat and cheese manufacturer to sign on to the National Salt Reduction Initiative (NSRI), announced last year by New York City Mayor Michael Bloomberg. With a longstanding commitment to producing healthy, high quality foods, Boar’s Head began meeting the 2012 and 2014 category sodium targets 25 years ago, recognizing the important role sodium plays in one’s diet. Earlier this year, Boar's Head developed a "Compromise elsewhere™” campaign that encourages making smart food choices, further reinforcing the company’s dedication to providing quality options for consumers.
Alyse Levine is the creator of Nutritionbite, LLC in Los Angeles where she provides private, individualized nutrition counseling to promote general wellness, the importance of active nutrition and treatment of a wide range of nutrition-related diseases. Alyse understands the importance of balancing good nutrition with an active lifestyle reaching millions of women as the nutrition advisor for Lance Armstrong’s LIVESTRONG.com and has been featured providing health and wellness advice on ABC’s Good Morning America and Discovery Health. As one the country’s most respected authorities on nutrition, Alyse has also been featured in numerous media outlets including USA Today, MSN.com, KABC TV, Marie Claire, Prevention.com, Weight Watchers Magazine, Life & Style, Maxim, Shape, Health, Self and Women's Running magazine among many others.
About Boar’s Head
Boar's Head, a leading manufacturer of premium delicatessen products, is committed to its assault on salt. The company has an entire line of lower sodium deli meats and cheeses, as well as dozens of deli meats certified by the American Heart Association to be low in saturated fat and cholesterol.
Founded in 1905, Boar’s Head has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar’s Head Brand meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat.
*Lower sodium claims are substantiated by USDA and FDA tested sodium levels contained in comparable product lines.