Boar’s Head Reaches Fundraising Goal for Breast Cancer Research in Less than a Week
October 11, 2012 – Sarasota, Fla.
Boar’s Head Brand, a leading provider of premium delicatessen products, is pleased to announce that the company was able to raise $10,000 for breast cancer research in less than a week. Beginning on October 1st, Boar’s Head launched a campaign where it would donate $1 to Susan G. Komen for the Cure, earmarked for breast cancer research, for every new ‘Like’ to the Boar’s Head Brand Facebook page. The company reached its target in less than five days after launching the campaign.
Due to the overwhelming response, Boar’s Head is extending its Facebook campaign to raise an additional $10,000 for the fight against breast cancer. Since 2008, Boar’s Head Brand has contributed over $500,000 to Komen. To remind consumers about the importance of breast cancer awareness, Boar’s Head Brand also labeled its flagship EverRoast Oven Roasted Chicken Breast and Ovengold Roasted Breast of Turkey with Komen’s iconic Running Ribbon for the month of October. These products can be found in thousands of delis across America.
“The fight against breast cancer is as important today as it was when we began funding research five years ago,” said RuthAnn LaMore, Director of Communications for Boar's Head Brand. “Breast cancer remains a leading cause of cancer death in women, and we’re proud to continue our support in the research to find a cure. This Facebook campaign allows us another vehicle to raise awareness and support for a very worthy cause.”
About Boar’s Head Brand Founded in 1905, Boar’s Head Brand has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar’s Head Brand meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat. For more information, visit boarshead.com or facebook.com/boarshead.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 30 countries. Visit www.komen.org. Connect with us on Facebook and Twitter.