Boar's Head EverRoast Oven Roasted Chicken Breast, the modern-day equivalent of homemade roasted chicken for busy cooks, is available beginning this month in select supermarkets, gourmet stores and fine delicatessens nationwide. To make EverRoast Oven Roasted Chicken, Boar's Head, America's leading manufacturer of deli meats and cheeses, starts with boneless, skinless chicken breasts and takes the time overextended, busy cooks don't have and follows a slow-roasted chicken recipe to achieve melt-in-the-mouth tenderness with a homemade accent.

 

"We choose only the leanest and best hand-trimmed chicken breasts available," notes Boar's Head president Michael Martella, "and we try to accommodate today's busy cooks."

 

Carrots, celery, onions, and parsley, the kinds of veggies that are used in a homemade chicken recipe, form the seasoning blend of EverRoast Oven Roasted Chicken, providing a distinctively homemade chicken flavor and an enticing caramelized color. Executive Chef Frank Brunacci of Trump Chicago International Hotel & Tower sums up how many professional chefs feel about the new roasted chicken. "EverRoast is a new leader in its category. Nothing comes close," he says. "Working in a busy kitchen, having to satisfy guests from around the world, I always look for products that are all about built-in flavor. You get the whole chicken-roasted flavor in this product, so moist and delicious; it's all you need for a main course, a great sandwich or an unlimited number of recipes that call for already roasted chicken."

 

Boar's Head EverRoast Oven Roasted Chicken Breast is expected to outsell all sliced deli chicken, even the 104-year-old deli-provisions-company's own impressive line of chicken cold cuts from All-American BBQ Chicken to Golden Classic Chicken, Lemon Pepper Chicken, and more.

 

The EverRoast Oven Roasted Chicken launch will include one of the company's most ambitious sales-and-marketing endeavors, making its way to thousands of supermarkets, independent delis, and food service establishments, complete with national radio advertising and television spots on the Food Network and Discovery Channel. Numerous in-store selling events will allow consumers to sample the chicken by itself and in time-saving recipes that busy cooks can make at home (see boarshead).

 

This fall, consumers will see the iconic pink ribbon on EverRoast Oven Roasted Chicken labels at the delicatessen counter for October's Breast Cancer Awareness Month, supporting Susan G. Komen for the Cure. "It is one of dozens of campaigns we designed to get people thinking about healthy eating," says RuthAnn La More, Boar's Head Director of Communications. "EverRoast Chicken is our 30^th product to be certified by the American Heart Association." Company president Martella concludes,

 

"We continue to maintain and improve upon the unwavering standards of quality set forth by our founders, never, ever compromising, even in a poor economy."

 

For more information on and recipes using Boar's Head products, including EverRoast, visit www.boarshead.com.