Boar’s Head Brand, one of the nation’s leading providers of premium delicatessen products, is proud to announce its continued support of the fight against diabetes by teaming up with the American Diabetes Association^® (Association) to promote American Diabetes Association Alert Day® on Tuesday, March 26, 2013. Alert Day is a one-day “wake-up call” asking Americans to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes. For every Diabetes Risk Test taken starting March 26th through April 9th, 2013, Boar's Head will donate $5 to the Association, up to $50,000.

Boar’s Head is dedicated to the fight to Stop Diabetes and has been an active supporter of the Association since 2010. Boar’s Head, along with the assistance of hundreds of independent distributors, work together with the Association to champion the cause of diabetes prevention by promoting healthy lifestyle options through good eating habits.

“Boar’s Head has a long standing commitment to providing families with healthy, nutritious eating choices that don’t compromise on flavor,” said RuthAnn LaMore, Director of Communications for Boar's Head Brand. “Awareness is critical when it comes to your health, and we strongly encourage Americans to take the Diabetes Risk Test on Alert Day, March 26th and throughout the entire year.”

Alert Day happens every fourth Tuesday of every March, and the American Diabetes Association encourages users to take the Diabetes Risk Test, which asks simple questions about weight, age, family history and other potential risk factors for prediabetes or type 2 diabetes. Their results are reported as a numerical score indicating low or high risk for developing type 2 diabetes. Those at higher risk are encouraged to speak with their health care provider to learn more about ways to help reduce their risk or delay onset of the disease.

Nearly 26 million children and adults in the United States have diabetes, and another 79 million Americans have prediabetes and are at risk for developing type 2 diabetes*. Although Alert Day is a one-day annual event, the Diabetes Risk Test is available year-round. Diabetes continues to plague many Americans and the statistics are astounding. Studies have shown that type 2 diabetes can often be prevented or delayed by losing just 7% of body weight (such as 15 pounds if you weigh 200) through regular physical activity (30 minutes a day, five days a week) and healthy eating.  By understanding your risk, you can take the necessary steps to help prevent the onset of type 2 diabetes.

Become part of the movement to Stop Diabetes by visiting facebook.com/AmericanDiabetesAssociation, stopdiabetes.com, or calling 1-800-DIABETES (1-800-342-2383). Promote Alert Day in your community by downloading online resources available at diabetes.org/alert. For additional information about Boar’s Head’s commitment to promoting awareness of diabetes and for recipes approved by the American Diabetes Association, please visit www.boarshead.com/diabetes.

* Source: American Diabetes Association, Alert Day 2013 Fact Sheet

About Boar’s Head

Founded in 1905, Boar's Head has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar's Head meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat. For more information, visit www.boarshead.com or www.facebook.com/boarshead.

About American Diabetes Association

The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

MEDIA CONTACTS:

Elizabeth Ward

Boar’s Head Brand                                                   

Tel: (941) 955-0994   

E-mail: elizabeth.ward@boarshead.com                   

Lauren Naru

Fleishman-Hillard on behalf of Boar’s Head

Tel: (212) 453-2412

Email: lauren.naru@fleishman.com