Addition Marks Expansion to Brand’s Lower Sodium Portfolio

Boar’s Head Brand, a leading manufacturer of premium delicatessen products, announced today the launch of its new No Salt Added Oven Roasted Turkey Breast. With 55 mg of sodium per two ounce serving, Boar’s Head No Salt Added Turkey Breast is the brand’s lowest sodium turkey and the newest addition to its expansive line of lower sodium products.

As of 2011, there are nearly 50 million Americans at risk for high blood pressure and 52% monitoring their salt intake*. With this startling statistic, it’s important to explore lower sodium options to help control hypertension, obesity and reduce the risk for heart attack and stroke. Certified heart-healthy and with a taste reminiscent of Thanksgiving turkey, Boar’s Head No Salt Added Turkey is a delicious addition to a lower sodium diet.

“We are proud to offer this new, lower sodium option to consumers,” said RuthAnn LaMore, Director of Communications for Boar's Head Brand. “Boar’s Head has been providing lower sodium alternatives for the past 25 years and there are more than 20 meats and cheeses in our lower sodium portfolio. The No Salt Added Turkey Breast continues to deliver on our commitment to provide healthy, nutritious choices without compromising on taste.”

In conjunction with The City of New York, Boar’s Head Brand was the first deli meat and cheese manufacturer to sign on to the National Salt Reduction Initiative (NSRI) announced by New York City Mayor Michael Bloomberg last year. With a longstanding commitment to producing nourishing, high quality foods, Boar’s Head began meeting the 2012 and 2014 category sodium targets more than 25 years ago, recognizing the important role sodium plays in one’s diet.

“Most Americans consume twice as much salt as health guidelines suggest,” said Jill Weisenberger, MS, RD, CDE. “Though well worth the effort, cutting back on sodium can be hard. It takes effort at home, in the grocery store and when eating in restaurants. Boar’s Head lower sodium deli meats and cheeses make it easier to enjoy your favorite foods without sacrificing your health.”

Boar’s Head No Salt Added Turkey Breast is available nationwide at thousands of select supermarkets, gourmet stores and fine delicatessens. For more information about Boar’s Head Brand, please visit www.boarshead.com, like us on Facebook www.facebook.com/boarshead and follow us on Twitter @Boars_Head.

*Changing Your Salt Habit Starts at the Grocery Store, ARA Content, 2011.

About Boar’s Head Brand Founded in 1905, Boar’s Head Brand has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar’s Head Brand meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat. For more information, visit boarshead.com or facebook.com/boarshead.