Every two minutes a woman is diagnosed with breast cancer in the United States. Boar’s Head Brand, a long-standing advocate for breast cancer research, is inviting its online community to join in and declare a fight to end breast cancer. During October, breast cancer awareness month, Facebook and Twitter fans can turn their profile photos pink through an app available at www.boarshead.com/tasteofgiving.

“We’re proud to support breast cancer research and continue to help drive awareness of the important of research to end this terrible disease,” said Elizabeth Ward, director of communications for Boar’s Head. “Breast cancer touches all of us, and we want to provide the opportunity for others to champion those affected. To date, Boar’s Head has donated more than $600,000 to various charities to help fund breast cancer research and awareness. Together we can help find a cure.”

Go Pink: How to Change Profile Photos to Support Breast Cancer Awareness

1. During October, visit www.boarshead.com/tasteofgiving.
2. Follow the prompts to turn your Facebook and/or Twitter profile photo pink.
3. Each time a profile photo is turned pink, Boar’s Head will donate $1 to support breast cancer research awareness (up to $10,000).
4. Share the message of support with friends and family and unite in taking a stand against breast cancer.

In addition to turning social media pink profiles pink, Boar’s Head is also creating awareness in the deli. During the month of October, Boar’s Head EverRoast Chicken Breast will feature the well-known pink ribbon to raise awareness for breast cancer research. Boar’s Head EverRoast Chicken is certified heart healthy, and is available at select supermarkets, gourmet stores and fine delicatessens nationwide.

For further information and to go pink to support breast cancer research, please visit www.boarshead.com/tasteofgiving, like us on Facebook at www.facebook.com/boarshead, or follow Boar’s Head on Twitter @Boars_Head.

About Boar’s Head
Founded in 1905, Boar's Head Brand has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies, hummus and foodservice items. All Boar's Head meats, cheeses, spreads and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat. For more information, visit www.boarshead.com or www.facebook.com/boarshead.

MEDIA CONTACTS:
Kevin Simmons
Boar’s Head Brand
Tel: (941) 955-0994
Email: kevin.simmons@boarshead.com

Hollie Pantano
FleishmanHillard on behalf of Boar’s Head Brand
Tel: (212) 453-2384
Email: hollie.pantano@fleishman.com