Recognizing that salt consumption has long been a concern in matters of health, Boar's Head, one of the nation's leading manufacturers of deli meats and cheeses, reaffirms its commitment to wellness with a campaign that encourages salt sensible food choices. "Launch Your Assault on Salt," offers consumers who have concerns about their salt intake with advice about food options that fit their needs and shows them how, when managed wisely, it can be part of a healthy diet.

This effort builds on Boar's Head's long standing commitment to producing healthy, high quality, great-tasting foods, which include a range of lower sodium options, and have long been part of the company's offerings.  The campaign also encourages moderation, common sense and healthful choices which include balancing Boar's Head products with fruits, vegetables and whole grains.

Timed for the start of  the year, when people are making resolutions to eat better, the campaign shows how Boar's Head fits into a healthy lifestyle via a brochure and a section on the company's website where recipes, tips and strategies help consumers get "salt sensible." Included in the brochure is a chart listing Boar's Head meats and cheeses that are no salt added, low sodium, and lower sodium, including some of the brand's most popular products such as 42% Lower Sodium Deluxe Ham, Golden Classic 42% Lower Sodium Oven Roasted Chicken Breast, No Salt Added Swiss Cheese, and Lite Beef Frankfurters.

"The chart can be part of the consumers' arsenal for making sound food choices," explains Boar's Head Director of Communications, RuthAnn LaMore. "Best of all, consumers always tell us that our lower sodium products are still very flavorful, and that's because the pure nature of our high quality meats and cheeses allows their natural flavor to shine through."

This most recent effort builds on the company's longstanding commitment to meet consumers' health and nutrition needs.  Boar's Head has worked with the American Heart Association's Food Certification Program.  The American Heart Association's distinctive red and white heart-check mark can be displayed on food items that have been screened and verified to meet the American Heart Association's certification criteria for saturated fat, cholesterol and sodium. Thirty Boar's Head products proudly feature the heart-check mark.

As part of their dedication to cause marketing sponsorships, Boar's Head has been an ongoing supporter to a number of other national organizations including, Susan G. Komen for the Cure, Feingold Association, Celiac Sprue Association, and the National Foundation for Celiac Awareness.