Featuring premium-brand ingredients on a restaurant menu is a proven way to attract customers who seek higher quality and are willing to pay more for it. Such ingredients are instrumental in creating the memorable experiences that boost customer satisfaction and frequency.
Now, with traffic rebounding and competition increasing, restaurant operators who believe in quality would be wise to reach out to like-minded consumers by promoting strong, respected brands on their menus.
Boar’s Head Brand has achieved iconic status among food brands by engaging generations of consumers with its devotion to quality in premium deli meats, cheeses, dips and many other products, and by helping restaurant operators get the most out of their labor, culinary talent and merchandising efforts.
Reinforcing quality
Founded in 1905, Boar’s Head® has endured as a premium brand through the Great Depression, two world wars, sundry oil crises and economic recessions—events that might have shaken the foundation of other brands.
“Historically, Boar’s Head® is a brand that has never compromised by cutting corners or cheapening itself,” says Lucien Ducrey, Managing Director, Food Solutions and International Business, Boar’s Head Brand. “The brand has always reinforced the importance of quality and making authentic products we are proud to serve to the next generation.”
To this day, many of the family-owned company’s premium products are made with whole-muscle proteins that are hand trimmed, seasoned with spices from around the world and oven roasted. That’s why joining forces with Boar’s Head Brand makes sense for restaurant and food distributor operators who wish to distinguish themselves.
An example is Woody’s Famous Salads in Tampa, Fla. Family-owned since 1972, Woody’s has promoted Boar’s Head® ingredients on its menu for decades.
“This brand is backed by quality,” says Adam Ward, Woody’s manager and grandson of founder Woody Gilbert. “All of our sandwiches are Boar’s Head, our Chef’s Salad has Boar’s Head deli meats, and we also use Boar’s Head® Blue Cheese and Deli Mustard.”
Teaming Up with Boar’s Head®
Joining forces with Boar’s Head Brand at your restaurant or food distribution company opens the door to premium deli meats and much more: outstanding cheeses, charcuterie, hummus, dips, spreads, condiments, dressings and pickles.
This selection satisfies many tastes and preferences. For instance, the growing number of people who crave authentic global flavors are drawn to the Boar’s Head Bold® line of deli meats. There are low-sodium offerings for those who seek them. In addition, Boar’s Head® brand products on restaurant menus contain no gluten, artificial flavors and colors, added MSG, fillers, byproducts and trans-fat from partially hydrogenated oils.
“This is a portfolio for operators who pride themselves on making recipes that are healthier without compromising flavor,” Ducrey says.
Culinary intelligence
In addition, those who join forces with the Boar’s Head® brand benefit from creative restaurant menu ideas by the company’s expert culinary team. An example is Bold Madrasala® Curry Chicken Pot Pie, which leverages the versatility and flavor of Boar’s Head Bold Madrasala® Curry Chicken Breast, a whole-muscle, fully cooked product seasoned with an aromatic blend of turmeric, garlic and red chili peppers.
“This is a favorite dish we make by combining the chicken breast with coconut milk, cilantro and flavors that play off curry spices,” says Caleb Taylor, Culinary Development Chef at Boar’s Head Brand.
Of course, an operator could cut, season and cook chicken from scratch to make chicken curry pot pies. But lacking the operational advantages of Boar’s Head Bold Madrasala® Curry Chicken Breast, it would require much more labor and skill and run the risk of inconsistent results, Taylor notes.
It is important to point out that featuring an iconic ingredient in a signature dish like the above adds excitement and justifies a premium menu price, while preserving the operator’s profit margin.
Telling the story
In the long, rich history of Boar’s Head®, there is much color and character to share. “The independent Boar’s Head® Brand Local Purveyors not only bring superior products to operators, they also make sure to tell them where they originate, how they are manufactured and how to use them in multiple ways,” says Ducrey. “Every single product in the portfolio has a story behind it. When an operator brings a story onto the menu, it adds value and enriches the consumer experience.”
Indeed, today’s consumers expect a lot more than just nourishment when they choose a restaurant. They delight in exploring authentic ingredients and discovering new flavors and dishes. These vivid experiences make a lasting impression and are a great reason for a distributor or restaurant to partner with the Boar’s Head brand for menu items.
“We know consumers are willing to pay for something that is memorable,” says Ducrey. “They’re willing to drive more miles to get a unique dish or sandwich made with the quality they want.”
For more information about attracting consumers to restaurants with the iconic Boar’s Head Brand partnership, visit https://boarshead.com/about/foodservice.
