Boar’s Head Reaches Fundraising Goal for Susan G. Komen for the Cure in Less than a Week
October 13, 2011 – Sarasota, Fl
2011 marks Boar’s Head fourth year of partnership to fight breast cancer
Boar’s Head Brand®, a proud national partner of Susan G. Komen for the Cure® since 2008, is pleased to announce that the company was able to raise $10,000 for breast cancer research in less than a week. Boar’s Head launched a campaign where it would donate $1 to Susan G. Komen, earmarked for breast cancer research, for every new ‘Like’ to the Boar’s Head Brand Facebook page. The company reached its target within six days of launching the campaign.
Due to the overwhelming response, Boar’s Head is extending its Facebook campaign to raise an additional $10,000 for the fight against breast cancer. Since 2008, Boar’s Head Brand has contributed over $400,000 to Komen. To remind consumers about the importance of breast cancer awareness, Boar’s Head Brand also labeled its flagship EverRoast® Oven Roasted Chicken Breast and Ovengold® Roasted Breast of Turkey with Komen’s iconic Running Ribbon for the month of October. These products can be found in thousands of delis across America.
“We’re proud to support Susan G. Komen for the Cure,” said RuthAnn LaMore, Director of Communications for Boar's Head Brand. “Breast cancer impacts 1 in 8 women across the United States and Susan G. Komen is at the forefront of fighting the disease. We consider it a privilege to be a part of that. Our Facebook campaign allowed us another vehicle to draw attention and support for a very worthy cause.”
Thanks in part to the contributions made by Komen, the federal government now devotes more than $900 million each year to breast cancer research, treatment and prevention (compared to $30 million in 1982).
For more information about Boar’s Head Brand, visit boarshead.com.
About Boar’s Head Brand Founded in 1905, Boar’s Head Brand has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar’s Head Brand meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat. For more information, visit boarshead.com or facebook.com/boarshead.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries with a special focus on low-resource and developing nations. Visit komen.org. Connect with us on Facebook and Twitter.