Boar's Head® EverRoast® Chicken Breast Wins Prestigious Better Homes and Gardens Best New Product Award

– Sarasota, Fl

Consumers select EverRoast as their favorite product in the Deli

Boar's Head Provisions Co., Inc. is proud to announce that Boar's Head EverRoast Oven Roasted Chicken Breast was honored with the 2010 Best New Product Award for the Deli Category by Better Homes and Gardens and BrandSpark International.  The award was presented following an independent study of more than 50,000 Americans - making it truly a vote of America's best.

"We are very proud of our EverRoast Chicken Breast and this award is a testament to Boar's Head commitment to providing only the finest, freshest and best tasting delicatessen products," said RuthAnn LaMore, Director of Communications at Boar's Head.  "EverRoast uses a slow roasted homemade recipe with the highest quality ingredients to ensure it is the best roast chicken you can buy. We're thrilled that consumers agree by recognizing us with this great honor of best in deli."

The modern day equivalent of homemade roasted chicken, Boar's Head EverRoast Oven Roasted Chicken Breast is a fully-cooked, full-flavored roasted chicken breast.  Slow roasted the old fashioned way with real carrots, celery, onion, parsley and spices, EverRoast is the highest quality chicken you can buy.  EverRoast, along with dozens of other Boar's Head Brand premium deli meats, are certified by the American Heart Association to meet criteria for saturated fat and cholesterol.  All Boar's Head Brand meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten, or trans fat*.

Boar's Head EverRoast Chicken Breast is available sliced fresh at the deli section of select supermarkets, gourmet stores and fine delicatessens nationwide.  EverRoast can be used in a multitude of applications from sandwiches and salads, to main courses and appetizers, among others. Since EverRoast is already slow roasted the old fashioned way to taste like homemade, save preparation time for dishes calling for roasted chicken by using EverRoast instead.

For more information about Boar's Head products and for recipes and tips, visit boarshead.com or facebook.com/boarshead.

About Boar's Head Provision Co., Inc. Boar's Head Provisions Co., Inc., a leading manufacturer of premium delicatessen products, is committed to offering only the freshest, best tasting meats and cheeses, made only of the finest ingredients. Founded in 1905, Boar's Head has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown into over 500 products, ranging from premium deli meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice products.  All Boar's Head Brand meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat*. For more information, visit boarshead.com, facebook.com/boarshead, twitter.com/boars_head or youtube.com/boarshead.

About Better Homes and Gardens Better Homes and Gardens is America's largest enthusiast magazine, fueling and satisfying readers' desire for improving their homes and their lives. With a circulation of 7.6 million and a readership of nearly 40 million, Better Homes and Gardens delivers smart, approachable editorial on design and individual style, decorating and gardening, food and entertaining and personal and family well-being.

About BrandSpark International BrandSpark International is an independent market research and brand strategy firm with a strong grasp on North American consumer segmentation, innovation, new product research and consumer trends. BrandSpark.com

*Contains no trans fat from partially hydrogenated oils.