Boars Head Brand
Hockey Fan Sweepstakes

Official Rules

NO PURCHASE/TEXT MESSAGE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE OR TEXT MESSAGE WILL NOT IMPROVE ONE'S CHANCES OF WINNING. Each text message, sent or received, may incur a charge as provided in your rate plan. Message and data rates may apply. If you enter via text message, you are providing express, written consent for you to receive up to two text messages using automated technology from Sponsor and administrator in response to your entry. Text-messaging may not be available through all wireless carriers. Consent is not required to buy goods and services or to enter.

ELIGIBILITY: The Boar's Head Brand Hockey Fan Sweepstakes ("Sweepstakes") is only open to legal residents of New Jersey and New York State, who are eighteen (18) years of age or older as of the date of entry and who reside within a fifty-mile (50) radius of Madison Square Garden. Void where prohibited by law. Officers, directors and employees of Boar's Head Brand ("Sponsor"), New York Rangers, LLC, MSG Sports & Entertainment, LLC ("MSG"), the National Hockey League and its member teams, NHL Enterprises, L.P. (collectively, "NHL Entities"), Irio, Inc., their affiliates, subsidiaries, distributors and retailers, advertising and production agencies, Sweepstakes Consulting, LLC, and members of their immediate families and those living in the same household are not eligible to participate. All federal, state, and local laws and regulations apply.

TIMING: The Sweepstakes begins at 9:00 am on February 2, 2018 and ends at 11:00 pm on March 2, 2018 ("Sweepstakes Period"). All times are Eastern Time or "ET." Limit of one (1) entry per person per day, regardless of method of entry. Multiple entries from any person in any day will be void. Irio, Inc.'s computer is the official time-keeping device for Sweepstakes text entries.

TWO (2) WAYS TO ENTER:

a.) TEXT MESSAGE: Using a two-way text-messaging capable device, text "BOAR1" or "GRISTEDES" or "NYRANGERS" or "RANGERSTIX" to 47464. Each text message constitutes one (1) Sweepstakes entry. If a potential text-entry winner of any prize cannot be contacted, or fails to complete the fulfillment form within seven (7) days from the time first notified, potential winner forfeits prize. Texting entrants must be the authorized account holder of the e-mail account from which the entry is made. Text HELP for help. Text STOP to opt-out. By entering via text message, you agree that you are providing express, written consent for you to receive up to 2 text messages using automated technology from Sponsor and administrator in response to your entry related to the Sweepstakes. Entrants who participate by text-messaging will be charged according to their cellular plan's messaging and data rates and entrants should contact their carriers for pricing details. Check your owners' manual for specific text-messaging instructions. Text-messaging may not be available through all wireless carriers.

b.) MAIL: Fill out your name, age, address, city, state, ZIP code, daytime phone number and email address (optional) on a 3"x5" paper. Mail your entry in an envelope with proper postage affixed to: Boar's Head Brand Hockey Fan Sweepstakes, PO Box 25309, Rochester, NY 14625-0309 to be postmarked by March 2, 2018 and received by March 6, 2018. Limit of one (1) entry per outer, stamped envelope.

Entries generated by script, macro or other automated or mechanical means will be void. By participating in the Sweepstakes, entrants agree that Sponsor shall have the right to use all personal information provided to Sponsor in accordance with its Privacy Policy. The collection of entry registration information by Sponsor is subject to its privacy policy found at www.boarshead.com.

FOUR (4) PRIZES and Approximate Retail Value ("ARV"): Two (2) prizes will be available to be awarded to NJ residents, and two (2) prizes will be available to be awarded to NY State residents. Each prize consists of the following elements to be awarded to the winner and up to three (3) guests: a.) four (4) lower bowl New York Rangers hockey tickets for the regular season home game on March 26, 2018 at Madison Square Garden ($300.00 ARV per ticket for a total of $1,200.00 ARV), b.) pre-game tour of MSG Network Studio ($50.00 ARV per person for a total of $200.00 ARV), c.) pre-game dinner with two (2) hockey alumni for four (4) people ($100.00 ARV per person for a total of $400.00 ARV), and d.) hockey merchandise ($150 ARV per person for a total of $600.00 ARV) for a total prize ARV of $2,400.00. TRAVEL TO AND FROM MADISON SQUARE GARDEN IS NOT INCLUDED AS PART OF PRIZE. Total ARV of all NJ resident prizes is $4,800. Total ARV of all NY resident prizes is $4,800. Prize does not include alcoholic beverages. Any costs and expenses associated with prize acceptance and use not mentioned above as being provided are the winner's responsibility, including but not limited to transportation, food and beverages other than the dinner included in the prize description, incidentals, personal charges and taxes. Released Parties (as defined below) will not replace any lost, mutilated, or stolen tickets. Terms and conditions of all tickets apply. Specific seat locations will be determined by Sponsor in its sole discretion. Released Parties are not responsible if the game is delayed, postponed or cancelled for any reason, in which event that part of the prize is forfeited and no substitution will be provided except as in Sponsor's sole discretion. Unused game tickets will not be valid for future use. No substitution for prize except as may be necessary due to unavailability, in which case a prize of equal or greater value will be awarded, at the Sponsor's sole discretion. Prize is not transferable or redeemable for cash. Taxes are the winner's responsibility. This Sweepstakes is not sponsored, endorsed or administered by New York Knicks, MSG or the NHL Entities. Odds of winning depend on the number of eligible entries received for the applicable drawing. Non-winning entries from one drawing will not be included in the other drawing.

WINNERS will be selected on or about March 7, 2018 in a random drawing from among all eligible entries received for the applicable drawing, conducted under the supervision of Sweepstakes Consulting, LLC, an independent agency whose decisions are final on all matters relating to the Sweepstakes. Limit of two (2) prizes per state; limit of one (1) prize per household. Potential winners will be notified by phone or email and required to complete and notarize an Affidavit of Eligibility and Liability/Publicity Release that must be returned within seven (7) days of the date on the notification or an alternate winner will be selected. Winner's guests must be legal U.S. residents age 18 or older and will be required to execute a Liability/Publicity Release upon arrival for prize award timing and before prize is awarded. As required by law, for any prize valued at $600 and over, the winner is required to furnish his or her social security number that will be used only for the purpose of reporting the winner's prize earnings to the Internal Revenue Service. A 1099 Miscellaneous Tax Form will be issued to the winner for the actual value of the prize for the tax year the prize is awarded. Any prize notification or prize returned as undeliverable will be awarded to an alternate winner. Prize acceptance constitutes permission (except where prohibited) to use winner's name, photographs, and likeness for advertising and publicity purposes, in any manner, in any and all media now or hereafter devised, worldwide, in perpetuity, without additional compensation, notification or permission.

GENERAL TERMS: Entrants agree to be bound by these Official Rules. Participants, by participating in this Sweepstakes, hereby waive and release, and agree to hold harmless the Sponsor, New York Rangers, LLC, MSG Sports & Entertainment, LLC, the National Hockey League and its member teams, NHL Enterprises, L.P., Irio, Inc., subsidiaries, affiliates, advertising and promotion agencies, Sweepstakes Consulting, LLC, and all of their respective officers, directors, employees, representatives and agents (collectively, "Released Parties"), from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause of thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of, or inability to use a prize in the Sweepstakes, or their participation in the Sweepstakes, or their participation in any Sweepstakes or prize related activity, or any travel related to the Sweepstakes, or any travel for any prize related activity. Released Parties are not responsible for lost, late, misdirected, damaged, incomplete, illegible or postage-due texts, mail, email or entries or Internet technical, hardware, software, telephone, or transmission failures of any kind, which may limit a person's ability to enter the Sweepstakes. Released Parties are not responsible for any injury or damage to entrants' or any other person's computer related to or resulting from entering or downloading any materials in the Sweepstakes. Sponsor reserves the right to cancel or suspend advertising the Sweepstakes on the Internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the Sweepstakes. Sponsor reserves the right to terminate or modify the Sweepstakes or text portion thereof, if, at any time, Sponsor's phone and/or online service is no longer available or compromised by any virus, bug, or other intervention beyond Sponsor's control. Sponsor reserves the right to disqualify any entrant found to be disrupting the operation of the Sweepstakes or its web site or to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision. If the integrity of the text portion of the Sweepstakes is compromised in any manner, Sponsor reserves the right to modify Sweepstakes and randomly select a winner from valid entries received that are unaffected by the problem or as otherwise deemed fair and appropriate by Sponsor. Only the advertised number of prizes will be awarded. In the event that production, technical or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, eligible prize claims. In the event of a dispute as to the identity of any text entrant, entrant will be deemed the individual identified on the phone account. No transfer or assignment of entries is permitted. Entries become the sole property of the Sponsor. In the event there is a discrepancy or inconsistency between statements contained in any Sweepstakes-related materials, and terms and conditions stated in the Official Rules, the Official Rules shall prevail, govern and control and the discrepancy will be resolved in Sponsor's sole and absolute discretion. All issues and questions concerning these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of New York State, without giving effect to any choice of law or conflict of law rules (whether of New York State or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than New York State.

WINNERS LIST: For the winners' names, send a self-addressed stamped envelope to: Boar's Head Brand Hockey Fan Winners List, PO Box 25309, Rochester, NY 14625-0309.

SPONSOR: Frank Brunckhorst Co., LLC 1819 Main Street Suite 800, Sarasota, FL 34236